Top 5 Interactive Story Games on iOS in New Zealand - Q4 2023

In the fourth quarter of 2023, the interactive story games category on iOS in New Zealand showcased intriguing trends across various metrics. Here’s a detailed look at the performance of the top 5 apps in this category.

Episode - Choose Your Story saw a fluctuating pattern in its weekly revenue, peaking at around $5.7K in late September and $5.6K in the last week of December. Weekly downloads varied, with a high of approximately 1K in the final week of December. The app's weekly active users ranged from about 1.6K to 2.3K, with the highest engagement observed in the last week of December.

Family Life! displayed a significant increase in weekly downloads, starting from 76 in late October and reaching a peak of 1.2K in early December. Weekly active users followed a similar upward trend, peaking at around 2K in mid-December. Notably, the app generated $253 in revenue during the last week of December.

My Fantasy: Choose Your Story experienced a decline in weekly revenue, starting at $2.3K in mid-October and dropping to $382 by the end of December. Download numbers decreased significantly, with a high of 816 in early October, tapering off to around 90 by the end of the quarter. The app maintained a relatively stable number of active users, ranging from approximately 1.7K to 2.6K.

MeChat - Interactive Stories had a notable increase in weekly revenue towards the end of the quarter, peaking at $1K in mid-December. Downloads saw a moderate rise, reaching 355 in the same period. Weekly active users also increased, peaking at 528 in mid-December.

Netflix Stories showed a declining trend in weekly downloads, starting at 445 in early October and dropping to around 86 by the end of December. Active users mirrored this trend, with a high of 412 in early October, decreasing to 183 in the last week of December.

For more detailed insights and data, visit Sensor Tower’s website.